Fashion Fair Cosmetics is a cosmetics company. The Fashion Fair aesthetic is very vibrant and clean. I wanted to have that look for the Fan Faves email campaign. One email focused on makeup and one focused on the skin care products. I decided to have an ingredient or example of the product underneath the product to make for a more dynamic imagery as well as showing more about the product. I also designed the layout to have the product and description to switch places every other line to have the design look more interesting but still very clean. I edited, retouched, and masked the images in Photoshop. I laid out the email design in InDesign. I developed the responsive HTML email in Adobe Dreamweaver.
