Coors Light is an American-style light lager beer. Coors Light had a campaign showing off their new packaging and branding, while highlighting their unique bottle/can chilling technology. The idea of their branding and this campaign is to use the age-old theme of the enjoyment of an ice-cold beer. The main goal was to highlight that Coors Light is an ice-cold beer that has the packaging technology that keeps the beer cold.
Coors Light
Client: Coors Light
Services: Motion Graphics, Animation
